8 simple steps to get your Facebook Page working harder

Many companies have started a Facebook Page... yet many business owners aren’t sure what they should be doing on their page. Here are eight simple steps to help you:

1. Have some clear objectives

First things first: you need to be clear on the purpose of your Facebook Page.

Is it to offer tips? Make sales? Provide customer service? Entertain? Each objective requires a different type of status update.

2. Check your logo

Make sure that your logo looks OK as a square thumbnail. If not, ask your graphic designer to make you something that looks good. Logos that are cut-off look unprofessional.

3. Update regularly

 What ‘regularly’ is will depend on your business: the important thing is that you pick a frequency and stick with it.

Updating too often can be annoying to Facebook users: 2 or 3 times a week is ideal. Space out the updates throughout the week; don’t make them all at once or they’ll lose their impact!

4. Give people a reason to “like” your page

Quality content is vital, so put yourself in your customers’ shoes and write updates that they’ll find interesting.

5. Be social

It’s no coincidence that the phrase “social media” has the word “social” in it... and it’s definitely not called “self-promotional media”!

Yet so many businesses insist on talking AT their customers on Facebook, rather than engaging WITH them. The key to being social is to use a conversational tone in your writing, and to make no more than one in five updates self-promotional.

6. Promote your page in the real world

Most business will need to promote their Facebook Page heavily in the real world to get maximum subscribers. Don’t expect your clients to magically “find” your page! Tell them about it face-to-face; with signage; in emails; on your website; and so on.

7. Quality not quantity

When it comes to the number of people who “like” your Page, remember it’s the quality of fans, not the quantity. It’s more important to work on growing the number of interactions your fans have with you, than the number of fans.

8. Don’t neglect your own database!

You don’t own Facebook. So if Facebook (or your Page) were to disappear overnight, that would be an issue. (And yes, it could happen.) So make sure you have tactics in place to obtain your customers’ details on your own database.


Check out the RedSpark Facebook page